florentijn hofman does big pieces. and they are often over-sized versions of familiar objects. they are huge and colourful and they light up the environment they inhabit. they make us smile.
i realize i’ve started a little contemporary art awareness campaign. lol! but i will keep bringing contemporary artists to your attention, hopeful that you will share my tastes.
getting back to florentjn hofman, i first saw pictures of his huge ducks. how can one not smile when facing an enormous duck dwarfing boats and buildings alike?
the rubber duck traveled the world: from syndney to osaka to sao paolo.
i also loved the huge yellow rabbit he used to invade a square in orebro, sweden. the world needs more such happy interventions! i see a big plushie straddling the arc de triomphe in paris, a colossal teddy bear hibernating in tate modern’s turbine hall and even a group of soft jumbo sheep in berlien’s tiergarten. and i could go on…
i believe we love the huge installations because they take us back to our childhood. all his sculptures look like toys, enormous, colourful toys. and we get a little time travel trip to a more carefree, happy time. and we enjoy it as childhood is a time of because i want to and not of because i have to.
by repainting an old complex of buildings in rotterdam, netherlands with electric blue, florjn hofman brought it back to the attention of people. who would have thought that a 2 micron layer of paint would have such great impact?
his art brings colour and humour to grey cities.
not all of his art is big and colourful.
but i still like the huge toy-things best!
photo and video credits: florentjn hofman