i discovered park a few years ago when i stayed on neubaugasse. the area is the cool, up and coming neighbourhood of vienna.
park is a concept store selling minimalistic fashion (ann demeulemeester, haider ackerman, maison martin margiela, damir doma, acne jeans, etc), a selection of furniture (eames and hans j. wegner), niche magazines, books, etc.
it’s where i discovered natalia brilli and where i always end up drooling over expensive boots.
fortunately, they have an online store so one does not need to travel to see their selection or purchase.