i love prada‘s avant-garde ways and you know it.

i’m constantly being blown away by the sheer amount of things they have going on!

il palazzo is a multi-platform project. its latest achievement is a book with over 100 illustrations of the f/w 2012 menswear collection by former designer/current illustrator and blogger richard haines. there’s also an app and a special section on the website allowing visitors to take a virtual tour. check out the trailer here.

i also found a roman polanski directed film featuring helena bonham carter and ben kingsley. click here to see a therapy, a depiction of a woman’s short encounter with her therapist. delicious!

if you are interested in the production process, enjoy here the 18 behind the scenes shorts.

or you can check the archive of older projects, such as the 2012 24h museum or waist down, the 2005 traveling exhibition of a selection of gorgeous prada skirts.

prada has an interest in sailing. luna rossa is the name of their team.

don’t forget to drool over the goodies in the e-store! i love the red rubber galoshes they did on shoes this season!

you could also check the activity of fondazione prada, the brand’s contemporary art outlet.

i’m telling you, i could get lost browsing the endless ramifications of the website. heaps of cool content: what’s there not to like?

photo credits: prada