when the current issues of both vogue uk and vogue turkey have articles on asian models you know that the givenchy all-asian cast couture show was no fluke!
considering asia has a population of nearly 4 billion people, it is not at all too early to give this huge, luxury goods-hungry continent cute models they can emulate, right? to say nothing of the fact china is estimated to be, by 2020, the main luxury market in the world. so the companies are quick to adapt to the news: many asian girls were seen taking the catwalks in paris, milan and new york. although it seems that asian magazines themselves prefer caucasians…but things are slowly and surely changing. the 5 year old vogue china uses an increasing number of local models and so do the many of the companies interested in a slice of the asian pie (fun fact: diane von furstenberg’s new year’s resolution is to become known in china).
and some of the the girls are doing great! the models.com top 50 is penetrated by 3 eastern girls: shu pei ranks 33, fei fei sun 24 and liu wen a very high 7. also doing great: indian lakshmi menon, chinese ming xi, south korean hyoni kang, chinese former ballerina du juan, etc etc.
the boys are not far behind: don’t you remember last year’s lynch-directed dior film starring marillon cotillard in shanghai with a very hot chinese guy? or armani’s second consecutive campaign featuring makidai? what about the taiwanese cutie in the current louis vuitton campaign? and the list is long and getting longer!
so get used to the slanted eye look. it’s totally in!
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photo credits: google search